Many videographers are creating iPod-compatible files for clients or for showing as demos. You would think that with a gazillion iPods sold, the process of getting video onto an iPod would be very straightforward.
Well, there's straightforward, and then there's straightforward. If you're a soccer mom showing off vacation videos, your audience will be impressed that you got the videos on the dang thing in the first place. On the other hand, if you're a bride showing off the four-minute montage that you paid top dollar for, you expect perfection, and you might get a bit