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Dell in the Enterprise.(Company Business and Marketing)

By SWOYER, STEPHEN
Publication: ENT
Date: Wednesday, May 20 1998

Dell Computer is moving to respond to the challenge posed by the acquisition of Digital Equipment by its rival, Compaq Computer. The move by Compaq signaled a shift in strategy which would emphasize the corporate enterprise server market rather than the lower-margin PC market. Dell is unveiling a strategy that will emphasize the provision of IT services, and is offering several specific initiatives aimed at the enterprise market.

Compaq Computer Corp.'s late January acquisition of Digital Equipment Corp. succeeded, oddly enough, in drawing a great deal of industry attention to P

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