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The Marketing Of Screenprinted Caps.(Brief Article)

By Rhea, Allen R.
Publication: Wearables Business
Date: Saturday, January 1 2000

When deciding on marketing methods for improving your sales and overall business, choose the strategies that work best for your goals, your staff and your customers.

Inside sales: Set up a cap display that shows your ability to screenprint on all substrates -- 100% cotton twill caps, nylon caps, summer mesh caps, and five- or six-panel caps printed in multiple colors on dark-and light-colored surfaces. Have a display large enough to accommodate a wide variety of caps representative of the marketplace or samples from your favorite blank cap supplier. Product presentation

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