Vodafone Multimedia Selects SeeBeyond and etc for Integrated Text Messaging Infrastructure.

Business Editors/High-Tech Writers

LONDON & REDWOOD SHORES, Calif.--(BUSINESS WIRE)--Oct. 8, 2001

New Levels of Customer Service Bring High Speed Personalization and

Interaction to the Mobile User

SeeBeyond (Nasdaq:SBYN), the leading global provider of

The ability to deliver information to customers via a mobile network has given content providers a whole new way of communicating effectively with their customers. The GSM Association has predicted that 200 billion text messages will be sent over the world's networks during 2001.

To take advantage of the massive popularity of text messaging in the U.K., Vodafone Multimedia, part of Vodafone UK, needed to develop a robust and highly scalable infrastructure to enable organizations to deliver content to customers via the Vodafone UK mobile network. Enlisting services from etc, Vodafone Multimedia selected SeeBeyond to link BroadVision and Vodafone Multimedia's Java-based test message service with key systems and applications including LDAP services, IVR systems and FTP sources.

Organizations such as FT.com rely on Vodafone Multimedia to send out scheduled text message news updates to its customers and Manchester United sends text messages to its customers' mobile phones through the "Match Tracker" service. The etc and SeeBeyond solution will provide a scalable, high performance infrastructure that has the potential to allow Vodafone Multimedia to provide true multi-channel access and take content from providers such as Manchester United, and deliver it to subscribers via the web, text messaging, email and voicemail.

"With deregulation, emerging technology and the massive growth in the mobile telecommunications market, organizations must offer an ever increasing level of service to their customers. As a leader in defining the future of the wireless world, Vodafone Multimedia has taken active steps to address the market's evolution," said David Bennett, vice president and general manager of EMEA for SeeBeyond. "By leveraging the benefits of the SeeBeyond integration platform, Vodafone Multimedia is providing its customers with personalized information wherever and whenever they want to receive it."

Business users rather than developers at Vodafone Multimedia will be responsible for managing the service and its replication to new customers. This will increase operational efficiency and reduce time to market for new services from months to weeks or even days. "Mobility is quickly becoming a fundamental aspect of today's communication services, and it is services such as these that will explode as we move towards 3G -- and that explosion will need the scalability inherent in our product suite," added Bennett.

About Vodafone Multimedia

Spearheading Vodafone UK's drive into the multimedia world, Vodafone Multimedia is investing in leading edge, state of the art applications and services in anticipation of the capabilities mobile technologies will bring. Vodafone UK is part of the world's largest mobile telecommunications community.

About SeeBeyond

As the leading global provider of eBI(TM) solutions, SeeBeyond (Nasdaq:SBYN) enables the seamless flow of information within and among enterprises in real time. The SeeBeyond eBI Suite offers a rapidly deployable and infinitely scalable infrastructure for seamless application integration, dynamic business-to-business connectivity and robust business processes optimization. SeeBeyond has more than 1,575 customers worldwide, including ABB, ABN Amro, Barnes & Noble.com, Bausch & Lomb, BHP, DuPont, Florida Power & Light, Fluor Daniel, General Motors, Hewlett-Packard, Pfizer and Sprint. Key global business and technology consulting partners include Accenture, EDS, Computer Sciences Corporation, Cap Gemini Ernst & Young, KPMG Consulting, PricewaterhouseCoopers and answerthink. Software partners include BroadVision, Onyx Software, Oracle, SAP and Siebel Systems.

SeeBeyond has global headquarters in Monrovia, Calif. and sales and marketing headquarters in Redwood Shores, Calif. For more information, please visit www.seebeyond.com.

Note to Editors: eBI is a trademark of SeeBeyond Technology Corporation. All other trade names are trademarks of their respective owners.