Ads A-Go-Go.(Industry Trend or Event)

Internet advertising companies are jumping onto this wireless bandwagon, as estimates for wireless advertising revenue is placed at $17 billion by 2005. IDC estimates that the number of users accessing the Internet via wireless devices will overtake the number of wired Internet users by 2002. Though some brave companies, including Engage customer Cnet, are experimenting with wireless advertising in this country, the primary testing grounds have been Japan and Europe. In the United States, competing technologies and competing service providers have slowed market development and made it more