Prudential Real Estate Showcases Expanded E-commerceCapabilities At 1999 PC Expo.

NEWARK, N.J.--(BUSINESS WIRE)--June 22, 1999--

New Wireless Internet Services and On-Line Tools Highlighted

Prudential Real Estate's rapidly expanding e-commerce capabilities have come together under one roof today at the 1999 PC Expo, which runs from June 22-24 at the Jacob

Javits Center in New York City. Services being showcased include ground breaking applications for the new Palm VII(TM) organizer, which provide consumers with the first wireless access to real estate information. Prudential will also be demonstrating the new on-line tools and capabilities added to Prudential Real Estate's Internet site.

The Prudential applications for the Palm VII organizer, the first all-in-one wireless handheld organizer from Palm Computing, Inc., a 3Com company, now deliver instant access to the Prudential Real Estate Network, allowing users to find a real estate professional and locate a wide array of Prudential home listings. In addition, Palm VII organizer users will soon have the ability to identify open houses in a specific area.

Users of the Palm VII organizer simply enter a search into the unit and submit it to the Internet via a wireless connection. Through the ease of the new "web clipping" feature of the Palm VII, information will be provided to users almost immediately.

"In the fast paced world of real estate, speed, flexibility, and easy access is paramount. Through our new applications for the Palm VII organizer, Prudential Real Estate can now provide real estate professionals and consumers with access to the information they want, when they want it, wherever they are," said Steve Ozonian, chairman and CEO of Prudential Real Estate and Relocation Services.

In addition to the Palm VII organizer applications, Prudential Real Estate customers now have access to a wider array of on-line real estate tools at www.prudential.com/realestate. Visitors can now "Find a Home" by searching the largest online database of homes for sale by Prudential Real Estate network members nationwide. Also, they can "Find a Neighborhood" that matches their needs by searching community profiles that include information on schools, cultural and recreational resources, crime statistics, cost of living and more. Moreover, visitors who register and save searches on the "Personal Planner" notification tool at www.prudential.com/realestate will receive automatic e-mail updates of new listings that match their criteria.

Another new feature on Prudential Real Estate's web site is the addition of virtual home tours. Visitors to Prudential's site now have access to panoramic, 360-degree digital video images of selected home listings.

"As a fully integrated real estate and relocation company, we know that home ownership is a great emotional and financial decision. That's why we've worked hard to be a leader in the eBusiness revolution in real estate, using technology to provide both consumers and real estate professionals with complete and timely homeownership information. Prudential Real Estate's new services and tools are just the latest example of our commitment to using technology and e-commerce to better serve customers," Ozonian added.

Prudential Real Estate's technology and e-commerce innovations on the company's award winning Internet and Extranet sites have been recognized by leading international technology authorities, including The ComputerWorld Smithsonian, CIO magazine, and Beyond Computing magazine.

In addition, Prudential's commitment to e-commerce is exemplified by its eCertification(TM) program, which has already trained and certified almost 1,000 real estate professionals to better utilize emerging technologies to serve customers throughout the home ownership and sales process. These professionals are trained in Internet marketing, electronic document delivery, and digital photography.

The Prudential Real Estate Affiliates, Inc. (PREA) is a leading full-service real estate franchisor that awarded its first affiliation in 1988. The Prudential Real Estate Network of companies comprises more than 1,500 offices and 39,000 sales associates throughout the United States and Canada, generating more than $75 billion in sales annually. PREA, with headquarters in Irvine, CA, is a subsidiary of The Prudential Insurance Company of America. Additional information about the company can be found at www.prudential.com/realestate.

Prudential, with $375 billion of assets managed and administered, is the largest life insurance company in the United States and one of the largest diversified financial institutions in the world. Prudential has a global presence in 30 countries, providing a variety of products and services in the areas of insurance, investments, securities, and real estate to more than 30 million customers.

3Com, the 3Com logo and Palm Computing are registered trademarks and Palm VII is a trademark of 3Com Corporation or its subsidiaries.

PRUDENTIAL and are registered servicemarks, and eCertified and the eCertified Logo are servicemarks of The Prudential Insurance Company of America.