Spirox to Present China Semiconductor Industry Overview at SEMICON West.

Business Editors/High-Tech Writers

SEMICON West 2003

SUNNYVALE, Calif.--(BUSINESS WIRE)--July 8, 2003

China is playing an increasingly important role in the global semiconductor market. To share the China operation experience, Mr. Jim Healy, president of Spirox USA

Semi is sponsoring a program at SEMICON West entitled "How to Succeed in the China Market." This seminar is scheduled for 9:00 A.M. on Friday morning, July 18, 2003 at the San Jose convention center, meeting room C.

Jim Healy said, "The China market is beckoning. China is already ranked No. 4 after Japan, Taiwan and Malaysia in semiconductor packaging and assembly square feet. Competitive foundries are also emerging. In fact China is on the verge of becoming a foundry super power. According to China Center of Information Industry Development (CCID), China is destined to become Asia's largest IC production base within 10 years."

He goes on to say, "Now is the time to get on the China bandwagon. There is a huge gap between semiconductor demand and production. This offers significant opportunities for semiconductor equipment and software suppliers."

Spirox has offices strategically located in Beijing, Shanghai, and Hong Kong. With a new distribution process dubbed the Integrated Solutions Provider (ISP) model, Spirox combines the benefits of the classical distributor with the advantages of a supplier direct operation.

To quote David Sheu, chairman and CEO of Spirox, "As an integrated solutions provider Spirox solves cross-cultural and cross-territorial problems for our partners and customers. Providing total turn-key processes to maximize market competitiveness & to enhance time to market is the crux of the ISP model."

In addition to good process you need good people. Johnson Young, president of Spirox (Shanghai) Corporation notes, "Much of our success in China can be attributed to attracting good local people. In fact, we bet on people. The personality, motivation and working attitude of the people hired in China are all critical success factors."

To learn more about selling successfully in an intensely competitive environment hear Jim Healy speak. As Jim says, "Unless you understand the vagaries of the complex Chinese culture, meeting the increasingly sophisticated needs of the fast-moving, cost-minded, technology-hungry customers in China, can be both challenging and expensive."

About Spirox

Spirox is a leader in providing advanced solutions from IC design and fabrication through assembly and test for the semiconductor and TFT-LCD high-tech industries. The company offers total turn-key processes by integrating professional distribution and value-added solutions with Spirox manufactured products and information systems.

The Spirox Corporation was founded in 1987 and is headquartered in Taiwan. The company also has operations in the USA, China, Japan, Korea, Singapore and Hong Kong with advanced technical centers in Hsinchu, Taiwan and Shanghai, PRC.

For more information, please visit Spirox Web site:

http://www.spirox.com.tw