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Partner Communications in Discussions with Matav Cable Systems Media Ltd.

Business Editors/High-Tech Writers

ROSH HA'AYIN, Israel--(BUSINESS WIRE)--March 12, 2004

Partner Communications Company Ltd. (NASDAQ, Tel Aviv: PTNR, London: PCCD) ("Partner") announced today that it is in an advanced stage of discussions with Israeli cable company

MATAV - CABLE SYSTEMS MEDIA LTD. ("Matav") and certain of it shareholders, concerning a potential investment of Partner in Matav. At this stage, there is no assurance that an agreement will be reached.

About Partner Communications

Partner Communications Company Ltd. is a leading Israeli mobile communications operator known for its GSM/GPRS based services and the development of wirefree applications under the preferred orange(TM) brand. The Company commenced full commercial operations in January 1999 and, through its network, provides quality of service and a range of features to approximately two million subscribers in Israel. Partner subscribers can use roaming services in 128 destinations using 289 GSM networks. The Company was awarded a 3G license in 2002. Partner's ADSs are quoted on NASDAQ under the symbol PTNR and on the London Stock Exchange (LSE) under the symbol PCCD. Its shares are quoted on the Tel Aviv Stock Exchange (TASE) under the symbol PTNR. For further information please visit: http://www.investors.partner.co.il.

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