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Quick Hits; Computer ad spending seen rising this year.(BearingPoint inc appoints Connie...

Publication: B to B
Date: Monday, July 11 2005

The 29th edition of Schonfeld & Associates' annual study, Advertising Ratios & Budgets, predicts a strong year in 2006 for computer advertising spending. The new research report tallies advertising spending versus sales ratios for more than 5,300 companies and 300 industry sectors. It also forecasts ad spending in 2006 and ad growth for each company and industry. In the computer arena, ad spending is expected to increase, with PC manufacturers anticipating an 11.7% increase in advertising spending, and prepackaged software anticipating a 2.1% increase in ad spending. Additionally,

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