The Year 2013: ARDDIE Is IN, ADDIE Is OUT
Tuesday, July 1 2008
A research phase could be the missing link for the design model of the future.
ARDDIE is the acronym for analysis, research, design, development, implementation, and evaluation, with "research" being the belatedly new kid on the instructional systems design block.
Why research? Because for chief learning officers, accountability plays a major role, and while research can deliver it, technology cannot and never will.
CLOs must lead our community of practice (CoP) in adopting a long-overdue evidence-based posture. Professional disciplines and organizations that have committed to this posture are said to have adopted evidence-based practice (EBP). "ARDDIE" may sound odd, and may take some getting used to.
But what is equally odd, and what we shouldn't get used to, is a dependence on Kirkpatrick's Level-1 reaction measures (78 percent) to demonstrate accountability, versus Levels 3 (9 percent) and 4 (7 percent) to demonstrate behavior change and results, as conveyed by ASTD's 2002 State of the Industry Report
