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Scoring Profits?

By KEPP, MIKE
Publication: Latin Trade
Date: Friday, December 1 2000

Foreigners hope to earn billions by tapping into Brazil's soccer mania.

LAST YEAR, AFTER DALLAS-BASED BUYout firm Hicks, Muse Tate & Furst took over business dealings for popular Brazilian soccer team Corinthians, some 20 million fans of the Sao Paulo squad couldn't help but wonder what would come of it.

Corinthians, after all, was Brazil's soccer champion in 1998 and 1999. Meanwhile, other foreign investors are eager to see if the deal can turn a profit. Hicks, Muse was wading into relatively untested waters. Its hefty investment--more than an estimated US$

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