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TV programme sales in UK, France: direct production begins to take over from pre-sales.(Focus)

* UK television programme sales worldwide almost doubled in 2004 compared with the previous year

* French pre-sales to North America rose from 4m [pounds sterling] in 2003 to 14m [pounds sterling] in 2004

* Format sales are steadily being replaced by direct programme production

* Animation is the most valuable French export genre, worth more than a third of sales value

The UK and France are the only countries that produce annual data on the value of their TV programme exports. TV France International--the body that represents French pr

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