Business Editors
TORONTO--(BUSINESS WIRE)--April 3, 2003
Points International Ltd. (TSX VENTURE: PTS) and Deutsche Lufthansa AG (Frankfurt Stock Exchange: LHA) are pleased to announce the launch of a pointspurchase(TM) solution for Lufthansa's 'Miles & More' customer loyalty
With the simple and easy-to-use pointspurchase web interface from Points, Miles & More members who are short of sufficient miles to redeem an award like a free flight will now be able to instantly buy additional miles online.
Lufthansa is the world's leading international airline. The Miles & More program is the largest frequent flyer program in Europe, with over 7.2 million members, serving the frequent traveler members of Lufthansa, Austrian Airlines and LOT Polish Airlines.
"Points is excited to team with a market leader such as Lufthansa to make the Miles & More loyalty program even more powerful," said Rob MacLean, CEO of Points. "We're pleased to enable new program features while also delivering growth for both businesses. We are delighted that Lufthansa chose to be our launch customer in the region and look forward to the opportunity to further develop our relationship with them."
Oliver Wagner, Vice President, Miles & More, Lufthansa German Airlines added: "We are happy to be the first airline in the region offering the Miles & More members a new added value to make our frequent flyer program even more attractive. We expect to benefit from Points' experience and professionalism in providing this service."
More about Points International Ltd. and Points Solutions
Points International offers innovative solutions to enhance the loyalty experience. Through a portfolio of Points Solutions, Points is forging rewarding partnerships with the world's leading loyalty players to deliver compelling value propositions.
The cornerstone of Points' unique loyalty program asset management system is pointsxchange(TM) - the world's first loyalty program currency exchange that allows consumers to earn rewards faster by making all of their points count.
A growing portfolio of custom solutions also includes the innovative pointspurchase(TM) solution, which powers the online sale of miles and points to members of leading loyalty programs including those of American Airlines, Six Continents Hotels, Lufthansa, Air Canada, America West Airlines, Alaska Airlines, Cathay Pacific Airways and US Airways.
Points Solutions, built on leading edge technology developed and managed in-house, are internationally marketed to travel providers and loyalty programs through a distribution alliance with Sabre, the leading provider of technology, distribution and marketing services for the travel industry.
Based in Toronto, Points International's shares trade on the TSX Venture Exchange under the stock symbol PTS.
More about Lufthansa and Lufthansa Miles & More
Lufthansa is the world's largest and prestigious international airline. It has successfully measured up to the challenges of globalisation and liberalisation and is a highly profitable carrier and industry pacemaker. Lufthansa's subsidiaries are market leaders in their business areas. Following its full privatisation in 1997, Lufthansa has emerged as one of Germany's biggest public companies with more than 400,000 shareholders.
With 7.2 million members, Lufthansa's Miles & More is one of the most successful frequent flyer programs worldwide and the largest frequent flyer program in Europe.
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