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Getting creative: Broward looks to its future, building an economy in the creative arts one step...

By Suarez, Yeleny
Publication: South Florida CEO
Date: Thursday, March 1 2007

Economic development in Broward County today is about ideas, not incentives and low tax rates, says Mark A. Neren-hausen, CEO of The Broward Center for the Performing Arts.

It's a new way of thinking, he adds--an attempt to develop a more creatively driven future workforce. That creative workforce extends beyond artists to include such professionals as architects, designers, engineers, advertising, the fashion industry, marketing experts and communications professionals of all stripes.

"That's what all businesses are going to be focusing on in order to be su

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