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In a Bad Economy, a Positive Outlook Helps You Thrive

By Gitomer, Jeffrey

Friday, October 10 2008
Published on AllBusiness.com

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It must be true. It's all over the news. The economy is in BIG trouble. Stocks, mortgages, banks, insurance companies, the Yankees. All falling or failing.

Falling from where? The biggest economic boom of all time? The biggest housing boom of all time? The easiest loan requirements of all time?

Business is not down, it's different.

For example, when you hear the negative statistic on the news that home sales are down 33 percent, it actually means that 5 MILLION homes will be sold this year. The only unanswered question is: Who will get that business? The media portrays gloom when actually there's still PLENTY of opportunity - just not as much as before.

There's plenty of business in the marketplace - just not as much as there was during what was the biggest housing and economic boom of all time. As a result, businesses are adjusting to current market conditions, and your company is no exception.

Less people are needed and lower inventory quantities are required. Layoffs are tough: Attitudes are affected and morale is affected - it's human nature. You will hear the words cutback, save, fewer, less and "because of the economy" more often than you want. That's part of what goes along with any economic change.

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