Fisher Investments Appears On Alexander Haig'sWorld Business Review TV Series; Discusses...

Business Editors

BOCA RATON, Fla.--(BUSINESS WIRE)--May 19, 2000

Multi-Media Productions (USA), Inc. is proud to announce the appearance of Kenneth Fisher, CEO of Fisher Investments, on World Business Review. The weekly television series focuses on business and technology, and

"Fisher Investments was selected to appear on the program because it has refined the new discipline known as Behavioral Finance, integrating it with technology to provide a formidable means of staying ahead of the investment game," said Donald Pratt, the show's coordinating producer.

Fisher Investments develops fundamental investment technology that links historical data to the emerging field of Behavioral Finance. Together, this convergence of technology and behavioral forecasting, a direct derivation of behavioral research, is intended to provide empirical information to aid in analyzing and solving market-based problems.

This new methodology was developed to locate and define "cognitive errors," the human predisposition to viewing financial frameworks incorrectly. Fisher Investments is meeting the growing challenge of making accurate financial predictions by addressing these basic yet significant misconceptions inherent in people. Fisher applies this solution in serving its customers, institutional and high-net worth individual investors, in order to gain an edge on its competitors in the investment management business.

On the program, Fisher discusses how the company's approach differs with that of individual and professional investors. He also expands on the concept of cognitive errors, sharing examples and explaining how they are discovered and used in behavioral forecasting. "The key of behavioral finance is, instead of doing what most people do, which is think about the tools of finance, [it] is about how we use the tools, and how we misuse them; how we make errors that we don't know we're making," stated Fisher. "When you can see those and spot them, then as an investor you can actually game against them to take advantage and profit (from) them," Fisher continued.

Berkeley said the issue of knowledge concerning investment preferences, motivations, and investment behavior is getting more attention these days because market observers are becoming increasingly aware of the effects of group behavior. "A lot of people used to think that the trick was to pick the right stocks, but more and more people believe that you have to watch what the large group of investors are doing, what they're afraid of, what they're eager to do, because they, in their cumulative results, create the demand or lack of demand," said Berkeley.

Ken Fisher's December 28, 1998 Forbes forecast of a 20% 1999 S&P 500 was determined to be the year's most accurate nationally-published S&P forecast, with the S&P returning 21%. Fisher executives say no other prediction in the national print media, in any format, was accurate within the percentage range of Fisher's, the nearest being several points off.

Taped in Washington, D.C., World Business Review currently airs on PBS The Business Channel, and in prime business time slots in numerous Public Television markets, including San Francisco, New York, Chicago and Washington. The weekly series can also be viewed on TWA, United Airlines or from any desktop computer via AENTV.

World Business Review has been developed into curriculum for college and university-level courses, and is being used in a variety of business and technology courses or within the School of Business libraries at Carnegie Mellon University, Dartmouth College, Duke University, DePaul University, Georgetown University, University of Florida, City University of Hong Kong, among other distinguished institutions of higher education.

Individual videotapes or continuing education systems (via Indiana State University) are available by calling 1-800-WBR-1032 or by visiting www.wbrtv.com, which showcases featured topics and specific companies' technologies.