Direct to Consumer Drug Marketing
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TV ADS for prescription drugs loosened up a bit in 2008 and exercised greater creativity despite intense scrutiny,...
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ALL THE fury over DTC drug ads emanating from Washington hasn't dented their credibility with consumers, according to...
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As one of the most controversial modern business practices in history, direct-to-consumer advertising of prescription medications is a...
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CONSUMERS ARE less likely to seek information about prescription medications and to talk to their doctors about advertised...
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FDA posted a guide to drug advertising on its site for consumers, Be smart about prescription drug advertising....
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GAO-08-758T May 8, 2008 The Food and Drug Administration (FDA) is responsible for overseeing direct-to-consumer (DTC) advertising of...
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INTRODUCTION ............................................................ 335 I. MARKETING AND REGULATION OF PHARMACEUTICALS FROM PAST TO PRESENT ..... 336 A. Concepts of...
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SPENDING ON DTC launch campaigns dropped this year as companies waited longer to market fewer new drugs with...
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U.S. DRUG MAKERS have promised to start being honest in their advertising. New (voluntary) standards adopted by the...
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I. INTRODUCTION Robert Frost gave us that indelible ideal of two roads diverging in the wood, and urged...
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Most people have seen the television commercials featuring the dapper, middle-aged developer of die artificial heart, Dr. Robert...
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CONSUMER MARKETERS, media execs and agency types mingled at the DTC National conference in Washington, DC on April...
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IT'S EASY ENOUGH TO MOCK--though very hard to parody--the everyday excesses of commercialism run amok: the corporate-sponsored weddings,...
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Up to now, advertisers and agencies have dodged a bullet on one of the administration's marquee issues: health-care...
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STATE COURTS in West Virginia and New Jersey that declared the "learned intermediary" doctrine outmoded by DTC advertising...
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A medical handout that doesn't address well-publicized findings may undermine patients' confidence in their doctor's advice. Make sure...
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To the advertising and marketing industry, recently introduced legislation by humorist and U.S. Sen. Al Franken is no...
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EVERYDAY HEALTH added the Mayo Clinic's consumer website to its network of health properties, although pharmaceutical advertising on...
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A SURVEY OF patients at Harvard's Dana-Farber Cancer Institute found that 11% said ads for cancer-related drugs had...
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Slovay Pharmaceuticals, based in Marietta, GA, has given us a DTC campaign thafs as classic as southern fried...
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