Direct Response Television
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A fast once-over of direct response
television.
This month, the author gives ideas and pointers for writing direct response TV commercials Now that so many ... (PERIODICAL ARTICLE)
TV tactics.
TV TACTICS IN the first part of this article on the tactics of using direct response TV, I ... (PERIODICAL ARTICLE)
Not Your Father's DRTV
If P&G, GM see growing benefits to medium, why don't you? (PERIODICAL ARTICLE)
TV tactics.
TV TACTICS Direct response TV is not advertising but rather the sales point in a direct channel of ... (PERIODICAL ARTICLE)
For A Whole New DRTV Experience, Call Now
While demand for traditional ads on network TV has flattened out this year, advertisers can't seem to get ... (PERIODICAL ARTICLE)
Strategy: Marketeers Thinking TV For Disney CDs
The success of Walt Disney Records' two-volume, theme song compilation Disney's Greatest has Mouse marketeers considering possible third-quarter ... (PERIODICAL ARTICLE)
Focus, focus, focus: the three secrets for DRTV
success.
Before you write a single word or shoot a second of video of a direct response TV ad, ... (PERIODICAL ARTICLE)
De Dietrich supports new home shopping channel.
(news).
De Dietrich, the kitchen specialist brand, has supported the launch of a new home shopping television channel by ... (PERIODICAL ARTICLE)
In Down Economy, Can DRTV Build Brands?
Though often scoffed at as high on annoyance and low on creativity, direct response TV has become an ... (PERIODICAL ARTICLE)
Guess who's watching?
As the number of cable stations increase and the idea of interactive TV becomes a reality, more and ... (PERIODICAL ARTICLE)
MediaOne Airs Regional Direct Response Ads From Sagon-Phior
Sagon-Phior Group underscores the importance of convenience and affordable service in a new regional TV campaign for cable ... (PERIODICAL ARTICLE)
Who can say "no" to a puppy? If the message
is right, DRTV donors...
The 13,000-acre Old Man on His Back Prairie Conservation and Heritage Area (OMB) is one of the ... (PERIODICAL ARTICLE)
NBC Weather Net Seeks Affils
NBC Universal launched its new digital weather channel last week in New York — but the network, set ... (PERIODICAL ARTICLE)
HighJump software puts direct response TV firm in the picture
Dutch-based television shopping company Top Shop has ditched a software application it developed in house after deciding to ... (PERIODICAL ARTICLE)
Briefs
Bethesda, Md. — General Motors Corp. has driven a sponsorship deal with Discovery Channel's "Quest" programming initiative. The ... (PERIODICAL ARTICLE)
Direct-Response Ads Get Direct Results
As a veteran NBA broadcaster, I’ve had a front-row seat to action both on and off the court ... (PERIODICAL ARTICLE)
Big ten ad blitz.
Los Angeles-based Worldlink, a multi-platform advertising sales representation firm, and the Big Ten Network have entered into ... (PERIODICAL ARTICLE)
Digger tunes into TiVo direct response
TWO NOVARTIS brands, including its prescription-only Lamisil Tablets for treating toenail fungus, are among the first products to ... (PERIODICAL ARTICLE)
People
ABC Michael Dean was named executive vice president of business operations and distribution for ABC Cable Networks Group. (PERIODICAL ARTICLE)
DIRECT MARKETING: Update
Direct Response Media, a direct response TV management company, has named David DiMatteo group account director. DiMatteo previously ... (PERIODICAL ARTICLE) | |
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Business Glossary 
Definitions for: direct-response television (DRTV)
direct-response television (DRTV)
broadcast advertising to which the consumer may directly respond by calling an 800 number or 900 number, or by mailing an order to the address given. DRTV advertisers try to buy time during programs that are complementary to their products. For example, a cooking magazine would advertise during a cooking show. Most DRTV advertisements run on cable networks because the time purchased is far less expensive than network television.
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