Direct Response Television
The best tips and advice from our vast library of articles, videos, and business tools
Browse Related Topics
Free Industry Resources
Newly Added Articles
- PE pros offer grim forecast
- Community briefs
- OPINION: Capitol's response to mortgage crisis...
- Cable Show: Project Canoe, WiMax Highlight General...
- 10 tax tips
- Battery maker says it's ready for GM electric car
- Business Technology Partners and Control4 Enter...
Search Results
1-20 of 148 related articles
Jo Black Sullivan, who ran the highly successful fundraising programs for the American Society for the Prevention of...
periodicalarticle
Kenneth Harlan, CEO of Think Partnership's PrimaryAds Inc., defines performance marketing.
video
Internet marketing remains a feeding ground for swarms of "consultants" eager to fleece small-business owners ignorant of its...
article
The last time Anthony Sullivan watched a roomful of aspiring salesmen and inventors compete for a spot on...
unaggregatedarticle
Thousands upon thousands of young girls wailed Monday night like whistling fireworks on Independence Day. The show they...
unaggregatedarticle
Oct. 13--Thousands upon thousands of young girls wailed Monday night like whistling fireworks on Independence Day. The show...
unaggregatedarticle
Nov. 4--STORRS -- Memo to those of you who harbor some illogical resentment over UConn's foray into major...
unaggregatedarticle
Don Barrett reported on LARadio.com Monday that longtime talk station KABC (790 AM) will be turning over part...
unaggregatedarticle
I consider myself a savvy consumer. I comparison-shop, look for deals, buy generic and rarely pay full price...
unaggregatedarticle
I consider myself a savvy consumer. I comparison-shop, look for deals, buy generic and rarely pay full price...
unaggregatedarticle
ALEXANDRIA, Va. ? A judge has tossed out federal fraud convictions against two salespeople who used late-night infomercials...
unaggregatedarticle
Alexandria, Va. » A judge has tossed out federal fraud convictions against two salespeople who used late-night infomercials...
unaggregatedarticle
Alexandria, Va. » A judge has tossed out federal fraud convictions against two Utah residents who used late-night...
unaggregatedarticle
He was speeding down a tiny road in England, his mind focused on the happy details of a...
unaggregatedarticle
Everyone knows someone who has made a small fortune in real estate. From buying houses and condos to...
article
We take the hassle out of finding the right product or service - you ask the question, we'll...
unaggregatedarticle
We take the hassle out of finding the right product or service - you ask the question, we'll...
unaggregatedarticle
We take the hassle out of finding the right product or service - you ask the question, we'll...
unaggregatedarticle
IRVING - It's the bye week, which means it's time for Martellus Bennett to get to work, or...
unaggregatedarticle
Exceptional costs of pounds 14.5m have propelled St Ives to its first loss as a plc, but despite...
unaggregatedarticle
Are You Ready to Start Your Dream Business?
Sumer Morenz of D&B Digital TV hits the streets of San Francisco to ask people about the businesses they want to start.
Franchise Finder
Find your perfect franchise
Choose your location and industry and we'll show you the most relevant franchises.
Business Glossary 
Definitions for: direct-response television (DRTV)
direct-response television (DRTV)
broadcast advertising to which the consumer may directly respond by calling an 800 number or 900 number, or by mailing an order to the address given. DRTV advertisers try to buy time during programs that are complementary to their products. For example, a cooking magazine would advertise during a cooking show. Most DRTV advertisements run on cable networks because the time purchased is far less expensive than network television.
Copyright c 2000, 1994, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.
Sponsored Links
Site Map | Contact Us | FAQs | About Us | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy
Media Kit
Copyright © 1999 - 2009 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.
Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report?
Online Business Database | Online Business Information | Sales and Marketing Solutions | Business Mailing Lists | Company Profiles
Online Business Database | Online Business Information | Sales and Marketing Solutions | Business Mailing Lists | Company Profiles
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.
AllBusiness.com, its parent company D&B, and its affiliates.
