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Finding profits is not easy in any sector of the print marketplace, but the direct mail segment has...
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The problem with most organizations is that they do not know what it costs to get a customer....
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The problem with most organizations is that they do not know what it costs to get a customer....
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We've heard about it, but now the Toronto Centre is officially opened. I spent some time there recently...
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For years marketers have talked the one-to-one talk, now with the creative use of variable four-color data, they...
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While only a small percentage of retailers have embraced the concept of direct marketing, there is much to...
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By July 1, more than 15 million people had added their names and phone numbers to the Federal...
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DialAmerica Marketing has established itself as one of telemarketing's premier service agencies by taking a value-added approach to...
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THERE'S A REASON DIRECT mail has often been called "junk mail" in the past - a huge percentage...
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THERE'S A REASON DIRECT mail has often been called "junk mail" in the past--a huge percentage of the...
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Let's go back 40 years to 1956. In 1956, we consumed 131 million gallons of wine--about 8/10ths of...
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Many remodelers don't realize it, but their Web site hosting company typically can provide up to 120 statistics...
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The experts can direct you to the best methods for performing research and provide you with successful strategies...
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Even in the Internet era, people still get hungry. And they still appreciate a good deal, whether it...
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True to its programmatic title, the world music genre has brought the artists and wildly divergent styles of...
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Fueled by a need for speed and the benefits that come with economies of scale, direct-mail companies are...
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Want Sales Success? Try Selling Directly To Seniors We all know senior consumers are out there - over...
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Advertising dollars spent in Northern Colorado have increased in the last year as the economy continues to rebound,...
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Do you want a job offering unlimited earnings potential and the ability to be your own boss? Scores...
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HEADNOTE State Street Global Advisors' SPDR University links learning usability with long-term profitability. IMAGE PHOTOGRAPH 1 IMAGE ILLUSTRATION...
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Marketing yourself and your products globally is a lot easier and cheaper when you use your company website...
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A survey by the ABA-affiliated Bank Marketing Association has found that most banks are increasing their promotional mailings...
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To paraphrase Mark Twain, the rumors of the envelope's demise have been greatly exaggerated. With the growing popularity...
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Traditionally, direct marketers have identified lists, creative, the offer and timing as the key components to producing response....
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The challenge for postal services that have targeted U.S. exporters of direct mail is to take advantage of...
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HEADNOTE This study identifies the most important factors affecting customers' decisions to buy pick-your-own versus prepicked strawberries and...
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Hitting and touching is good marketing for real estate agents, especially with the state of the economy now....
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SINCE THEIR BEGINNINGS IN THE 1940s, the United Nations Economic Commission for Europe (UNECE) and the Food and...
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Bill Gianotti Today's marketing practitioners may find it hard to comprehend a world without data-based marketing. For that,...
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Unscientific surveys tell us that less than ten percent of U.S. retailers do any form of direct marketing....
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If you're like most people, you probably see them several times a week at work and at home....
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DOING BUSINESS IN OR WITH HAITI: The U.S. Dept. of Commerce has produced a 62-page Country Commercial Guide...
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HEADNOTE There is evidence that consumers are increasingly purchasing food directly from local producers, but little is understood...
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The first part of this article can be found in Direct Marketing's September, 1996 issue. As a copywriter...
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Sooner or later most direct marketers are involved in fund raising campaigns. Fund raisers are in the vanguard...
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These days marketing is about measurability - knowing what the returns have been on your marketing investment. So,...
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The U.S. Dept. of Commerce has produced a 56-page Country Commercial Guide which offers helpful information on doing...
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DOING BUSINESS IN TRINIDAD & TOBAGO. The U.S. Dept. of Commerce has produced a 62-page Country Commercial Guide...
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Perhaps the greatest evidence of momentum in the local food movement is the recognition of "Locavores" as the...
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The theme of this year's BMA Annual Marketing Forum was "It's All About Getting and Keeping Customers," and...
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ABSTRACT An examination of the efficiency of the marketing distribution channel and organizational structure for insurance companies is...
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Database marketing provides banks with the tools to drill down to essential customer information that yields a better...
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On 8 December 1996, Thomas L. Friedman published his Golden Arches Theory of Conflict Prevention, which states that,...
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Two new publications for chat reference providers are sure signs that the service is growing up. Virtual Reference...
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"I was convinced I knew all my best customers. Until I did my first printout of shoppers who...
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A Story Of How One Direct Marketer Is Doing It Right In Brazil Direct marketing is a booming...
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Remember that TV commercial with the tag line. "This is not your father's Oldsmobile"? The car company was...
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APL Direct Logistics has launched a new service that enables catalog companies and e-tailers to notify consumers when...
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