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Decision Analyst, Inc. has launched www.SecondaryData.com, a new Web site devoted to the marketing research industry. SecondaryData.com offers...
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The problem with most organizations is that they do not know what it costs to get a customer....
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The problem with most organizations is that they do not know what it costs to get a customer....
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[ILLUSTRATION OMITTED] You know you've got it made when you sit down to a meeting with executives from...
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Aug. 9--"Urgent mail!" "Reply within 5 days!" "Open immediately!" For most senior citizens, the mail practically screams at...
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We've heard about it, but now the Toronto Centre is officially opened. I spent some time there recently...
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For years marketers have talked the one-to-one talk, now with the creative use of variable four-color data, they...
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While only a small percentage of retailers have embraced the concept of direct marketing, there is much to...
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Byline: W.M. "Mack" Lawhon and Rene Stranghoner Is your marketing department primarily focused on reactively carrying out tasks,...
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Traffic to price-comparison sites has risen as the economy has slowed, but Mary Cowlett warns marketers should approach...
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By July 1, more than 15 million people had added their names and phone numbers to the Federal...
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DialAmerica Marketing has established itself as one of telemarketing's premier service agencies by taking a value-added approach to...
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Finding profits is not easy in any sector of the print marketplace, but the direct mail segment has...
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Let's go back 40 years to 1956. In 1956, we consumed 131 million gallons of wine--about 8/10ths of...
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Fear has always been a powerful call to action in hard-hitting marketing campaigns, but are some brands going...
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Fear has always been a powerful call to action in hard-hitting marketing campaigns, but are some brands going...
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FORT WORTH, Texas _ Junk mail. Piles of it. In your mailbox, every day. You don't want it....
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JUNK MAIL. Piles of it. In your mailbox, every day. You don't want it. Most of the time,...
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Aug. 2--Junk mail. Piles of it. In your mailbox, every day. You don't want it. Most of the...
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Many remodelers don't realize it, but their Web site hosting company typically can provide up to 120 statistics...
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Even in the Internet era, people still get hungry. And they still appreciate a good deal, whether it...
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Byline: CAROL KROL Direct marketing will grow in terms of expenditures, sales, ROI and employment through 2007, which...
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CEBU CITY — The Cebu Investment Promotions Center (CIPC) is asking to increase its annual marketing budget allocation...
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CEBU CITY — The Cebu Investment Promotions Center (CIPC) is asking to increase its annual marketing budget allocation...
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True to its programmatic title, the world music genre has brought the artists and wildly divergent styles of...
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From Google to the Grateful Dead and from direct response fulfillment to sustainability management, interactive intelligence is helping...
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THERE'S A REASON DIRECT mail has often been called "junk mail" in the past--a huge percentage of the...
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Want Sales Success? Try Selling Directly To Seniors We all know senior consumers are out there - over...
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Advertising dollars spent in Northern Colorado have increased in the last year as the economy continues to rebound,...
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The following information was released by the Direct Marketing Association Inc. : The Direct Marketing Association (DMA) today...
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Do you want a job offering unlimited earnings potential and the ability to be your own boss? Scores...
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Marketing yourself and your products globally is a lot easier and cheaper when you use your company website...
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A survey by the ABA-affiliated Bank Marketing Association has found that most banks are increasing their promotional mailings...
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The experts can direct you to the best methods for performing research and provide you with successful strategies...
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To paraphrase Mark Twain, the rumors of the envelope's demise have been greatly exaggerated. With the growing popularity...
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Traditionally, direct marketers have identified lists, creative, the offer and timing as the key components to producing response....
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The challenge for postal services that have targeted U.S. exporters of direct mail is to take advantage of...
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Fueled by a need for speed and the benefits that come with economies of scale, direct-mail companies are...
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HEADNOTE This study identifies the most important factors affecting customers' decisions to buy pick-your-own versus prepicked strawberries and...
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The number of direct mail items sent by charities fell last year for the first time since Royal...
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SINCE THEIR BEGINNINGS IN THE 1940s, the United Nations Economic Commission for Europe (UNECE) and the Food and...
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Bill Gianotti Today's marketing practitioners may find it hard to comprehend a world without data-based marketing. For that,...
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Unscientific surveys tell us that less than ten percent of U.S. retailers do any form of direct marketing....
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If you're like most people, you probably see them several times a week at work and at home....
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DOING BUSINESS IN OR WITH HAITI: The U.S. Dept. of Commerce has produced a 62-page Country Commercial Guide...
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The first part of this article can be found in Direct Marketing's September, 1996 issue. As a copywriter...
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Sooner or later most direct marketers are involved in fund raising campaigns. Fund raisers are in the vanguard...
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These days marketing is about measurability - knowing what the returns have been on your marketing investment. So,...
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