Direct Marketing

When developing the first catalog in 1990, ArtSource had to contend with unfamiliar direct marketing concepts such as...

Will the utilities community study the lessons of telecommunications deregulation, and behave differently? Don't bet on it. Chances...

To take full advantage of the Web's vast marketing opportunities, marketers must integrate electronic commerce with their other...

Ingrid thought that if handled properly, Qnet could become the world's greatest female network. After all, women must...

Thinking creatively is the job of everyone involved in business, and creativity can be an important part of...

Of the ten to eleven thousand catalogs in the US, on estimated 90 percent are run by entrepreneurs....

How do you really communicate to your customers one at a time and what marketing person has the...

The Internet's primary advantage in advertising is not so much in attracting attention and conveying a brief message,...

The Rule of Reciprocity firmly states that we are all bound, even driven, to repay debts of all...

It is really not unusual to learn that a successful direct marketer writes their own copy or used...

Database management is just one more way that marketers can interact with their computers to manage their businesses...

The television infomercial as a marketing vehicle is unparallelled in its ability to generate consumer demand, qualified leads...

Disney Vacation Club (DVC), now in its sixth year of operation, offers a unique membership-based vacation ownership product...

A fact of life for everyone today is that more and more information is being collected about individuals....

Susan Headden, a senior editor at U.S. News & World Report wrote the above cover story, "Inside the...