Keep abreast of the latest news and trends in your industry. Browse through 7 million articles from over 1,500 periodicals.
Issue Date:
01/01/1998
In This Issue
|
1-10 (of 15) related articles
Items per page
| |
|
1. Editorial.
Susan Headden, a senior editor at U.S. News & World Report wrote the above cover story, "Inside the Business of Junk Mail...How the Direct Mail ... (PERIODICAL ARTICLE)
2. New requirements mandated by the Fair Credit Reporting
Act.
A fact of life for everyone today is that more and more information is being collected about individuals. Personal, targeted marketing by its very nature ... (PERIODICAL ARTICLE)
3. Disney Vacation Club shares the magic with stronger
acquisition promotions.
Disney Vacation Club (DVC), now in its sixth year of operation, offers a unique membership-based vacation ownership product with a wide variety of benefits and ... (PERIODICAL ARTICLE)
4. Opening doors to retail stores.
The television infomercial as a marketing vehicle is unparallelled in its ability to generate consumer demand, qualified leads and immediate, direct response sales - all ... (PERIODICAL ARTICLE)
5. Database marketing enters the world of the
interactive.
Database management is just one more way that marketers can interact with their computers to manage their businesses and take better control of their marketing ... (PERIODICAL ARTICLE)
6. Learned habits that make you a better direct
marketer.
It is really not unusual to learn that a successful direct marketer writes their own copy or used to be a copywriter. In fact, Lester ... (PERIODICAL ARTICLE)
7. The rule of reciprocity "I'll do this for
you. Then, you do that for me.
The Rule of Reciprocity firmly states that we are all bound, even driven, to repay debts of all kinds. It is an almost automatic reaction. (PERIODICAL ARTICLE)
8. The brave new world of Internet
marketing.
The Internet's primary advantage in advertising is not so much in attracting attention and conveying a brief message, but lies instead in delivering in-depth, detailed ... (PERIODICAL ARTICLE)
9. One to one: put the customer in the information driver
seat and build...
How do you really communicate to your customers one at a time and what marketing person has the time, the infrastructure, or the money to ... (PERIODICAL ARTICLE)
10. "You are not your customer."(Cataloging for
Entrepreneurs, part 1)
Of the ten to eleven thousand catalogs in the US, on estimated 90 percent are run by entrepreneurs. These articles explore cataloging from their unique ... (PERIODICAL ARTICLE) | |
|
1-10 (of 15) related articles
Items per page
1-10 (of 15) related articles
|
2002
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
Sponsored Links
Site Map | Contact Us | FAQs | About Us | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy
Media Kit
Copyright © 1999 - 2009 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.
© Copyright 2009 The Gale Group, Inc. All rights reserved.
You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.
You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.
Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report?
Online Business Database | Online Business Information | Sales and Marketing Solutions | Business Mailing Lists | Company Profiles
Online Business Database | Online Business Information | Sales and Marketing Solutions | Business Mailing Lists | Company Profiles
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.
AllBusiness.com, its parent company D&B, and its affiliates.
