Direct mail advertising (Case studies)

The purpose of this article is to extend latitudinally the stream of research regarding racial minorities in industrial advertising and to provide a benchmark for future longitudinal studies. It utilizes content analysis to...

INTRODUCTION Attorneys who utilize advertising often walk the tightrope of legal professionalism and presentation of information. While rules of professional conduct exist to guide attorneys who advertise, state interpretations, Supreme Court rulings, policy...

Get 'em to call you back A full-color mailer with a tired approach is no more a promotion than a Volkswagen Beetle painted red is a Ferrari. Think creatively to grab your readers'...

Private industry is sold on marketing. For businesses such as agriculture that have been around for millennia to more contemporary ones like pharmaceuticals and electronics, the marketing function plays a vital role. But...

A major review of research in general services marketing through 1993 exists (Fisk, Brown, and Bitner 1993), as does a 10-year content analysis of advertising research trends for the years 1976 through 1985...