Database Marketing

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Business-to-business direct marketing: the most commonly asked questions. Database marketing provides information that can be used for more effective decision making. In the questions and answers ... (PERIODICAL ARTICLE) Reaching out to customers through e-mail and database marketing: with a... If life were perfect, marketers would always to be able to deliver the right products to the right ... (PERIODICAL ARTICLE) Database marketing: fad, fantasy or reality? True database marketing programs must balance both high-tech systems with creative innovation to produce the level of breakthrough ... (PERIODICAL ARTICLE) So you want to know your customers? Six reasons why you need a database... You want direct access to your own data: Direct access means desktop access. Look for a database marketing ... (PERIODICAL ARTICLE) Business-to-business database marketing: the future is now! Business-to-business database marketing has evolved into a $1.3 billion dollar industry, representing 20.6 percent of total business-to-business direct ... (PERIODICAL ARTICLE) Business-to-Business Database Marketing: The Future is Now! Business-to-business database marketing has evolved into a $1.3 billion dollar industry, representing 20.6 percent of total business-to-business direct ... (PERIODICAL ARTICLE) Automating the marketing environment & transforming data into insight: the... Unfortunately, even with the extreme level of interest in customer relationship marketing programs (CRM), there is a low ... (PERIODICAL ARTICLE) BMA to host database marketing seminar. The terms "database marketing," "profitability analysis" and "MCIF" are gaining a lot of attention from today's marketers. Yet, ... (PERIODICAL ARTICLE) Database marketing resource. Database marketing is a more comprehensive term than many people might think. There are many different elements to ... (PERIODICAL ARTICLE) Database Marketers Mine for Perfect Customer Segmentation HEADNOTE MARKET WATCH Critics used to accuse marketing of being more art than science-educated guesswork coupled with gut ... (PERIODICAL ARTICLE) Smart move: Creating an 'intelligent' database HEADNOTE Many banks are not leveraging the full power of their MCIF. True database marketing means integrating your ... (PERIODICAL ARTICLE) Merkle Forms Marketing Services Group Merkle Direct Marketing said it has launched a professional services group that will develop database marketing solutions for ... (PERIODICAL ARTICLE) Merkle Forms Marketing Services Group Merkle Direct Marketing said it has launched a professional services group that will develop database marketing solutions for ... (PERIODICAL ARTICLE) Laying the foundation. Sometimes database marketing produces astounding results. Other times, despite the best efforts of dedicated and intelligent people, it ... (PERIODICAL ARTICLE) Mapping your markets. Database marketing provides banks with the tools to drill down to essential customer information that yields a better ... (PERIODICAL ARTICLE) Equifax Buys Database Marketing Specialist Credit report provider Equifax said it has purchased BeNow, a database marketing concern. BeNow will become part of ... (PERIODICAL ARTICLE) Courtenay Communications' "DM News" has launched "Database Marketing &... Courtenay Communications' "DM News" has launched "Database Marketing & Database Services Weekly," a weekly e-mail newsletter that carries ... (PERIODICAL ARTICLE) Modem Taps Duo for Database Marketing Modem Media has hired an SF Interactive senior vice president and a Draft veteran to help expand and ... (PERIODICAL ARTICLE) Modem Taps Duo to Bolster Database Marketing Modem Media has hired an SF Interactive svp and a Draft veteran to help expand and leverage the ... (PERIODICAL ARTICLE) Imc2 Hires Reed to Expand Database Marketing Dallas-based imc2 has hired Jim Reed as director of its Business Intelligence Practice, a five-person unit made up ... (PERIODICAL ARTICLE)
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Definitions for: database marketing

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database marketing

method of using data collected from a wide number of consumer purchasing sources to target individuals for marketing campaigns. This is an accurate, expensive method of reaching a select target audience. The proliferation of computerized databases has created a huge flood of junk mail and junk faxes.