Database Marketing
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PARTICIPATING IN A virtual roundtable with BtoB Senior Reporter Christopher Hosford were Stormy Dean, exec VP of database...
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Meredith Corp., the publisher of major magazine brands such as Better Homes and Gardens and Ladies’ Home Journal,...
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Byline: CHRISTOPHER HOSFORD IT'S BEEN A little more than three years since WPP's Grey Group brought all its...
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IT’S BEEN A little more than three years since WPP’s Grey Group brought all its direct marketing, digital...
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Mailing lists can help small businesses find new customers, but it's important to know what to look for...
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These five types of mass-mailing campaigns can boost your business. The form of your mailing will depend on...
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An interview with Mike Kraus, AllBusiness.com's retail advisor.
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The benefits of transpromo marketing far outweigh the investment required. Transpromo combines printed transactional communications with promotional content...
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In our unpredictable economy, a focused marketing plan is more important than ever. Usually, a small to mid-level...
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Digital is enabling the Holy Grail of direct marketing: reaching the right person at the right time. It's...
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Jo Black Sullivan, who ran the highly successful fundraising programs for the American Society for the Prevention of...
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Byline: Karen Deis You haven't sent out an e-mail to your database in months. You need to post...
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HEADNOTE SECRET OF MY SUCCESS Looking to expand its library of ideas, CrownPeak, a provider of Web content...
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Frances Toneguzzo, director of licensing at Massachusetts General Hospital, describes the technical, legal, and networking resources available through...
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It is not necessarily the answers gathered from digital consumer research that can lead to success. It's asking...
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Being part of a franchise system brings instant brand recognition, but there are other ways to drive your...
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Delivering business insight on any data set through intuitive web-based interface, SAP[R] BusinessObjects(TM) Explorer, accelerated version, enables users...
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Even if you're not a Monty Python fan, "Bring out your dead" from The Holy Grail movie is...
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VALUCAP INVESTMENTS INC ("V-V") - Closing Third Tranche With 80/20 Solutions Inc. Valucap Investments Inc. ("Valucap") announced that...
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- FirstService Williams has chosen Joseph Caridi to become the head of regional operations for the firm's northern...
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Business Glossary 
Definitions for: database marketing
database marketing
method of using data collected from a wide number of consumer purchasing sources to target individuals for marketing campaigns. This is an accurate, expensive method of reaching a select target audience. The proliferation of computerized databases has created a huge flood of
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