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Database Marketing

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Definitions for: database marketing
Dictionary of Business Terms
database marketing

method of using data collected from a wide number of consumer purchasing sources to target individuals for marketing campaigns. This is an accurate, expensive method of reaching a select target audience. The proliferation of computerized databases has created a huge flood of junk mail and junk faxes.

Copyright © 2007, 2000, 1997, 1987, by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.

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