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Customer Relationship Management: Feb 2007

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11. Next Generation Online Channel Reporting for Banking and Investment Firms Over the past decade new technology, global economics, and regulatory tightening have put pressure on the financial services industry to evolve how it approaches customers. (PERIODICAL ARTICLE) 12. MARKETING DOLLARS AND SCENTS Does the aroma of freshly baked chocolate chip cookies make you want to reach for a cold glass of milk? The California Milk Processor Board ... (PERIODICAL ARTICLE) 13. FEEDBACK Ageless ... (PERIODICAL ARTICLE) 14. Execs, Not Tech EXECUTIVES understand the secret to driving a successful CRM initiative. It's about enhancing customer-facing business processes (30 percent of the initiative's success), securing buy-in for ... (PERIODICAL ARTICLE) 15. Feedback Mountain One of CRM's strengths, traditionally, has been to provide behavioral and transactional customer data. Measuring and predicting a customer's attitude toward a company and/or its ... (PERIODICAL ARTICLE) 16. North American Tech Companies Engineer Bolstered Service and Support Spend North American tech companies will shell out $1.4 billion in 2007 for service and support, according to "Service and Support Technology Spending-Market Sizing and Spending ... (PERIODICAL ARTICLE) 17. STAYING OUT OF THE SPAM FOLDER An estimated 16 billion sales emails are sent every day. Since email has revolutionized the way we do business in the 21st century, companies need ... (PERIODICAL ARTICLE) 18. Mercurial MARKETING Mothers, fathers, spouses, offspring, siblings, friends, neighbors, bosses, coworkers-for most of us these are the people with whom we develop relationships that influence, to one ... (PERIODICAL ARTICLE) 19. Decrease IVR Hang-Ups A POORLY DESIGNED IVR can frustrate and annoy its callers-and it's increasingly apparent that a bad IVR-customer experience can make an otherwise loyal customer question ... (PERIODICAL ARTICLE) 20. Pint of View IT'S HARD TO PLEASE CONSUMERS I know this from both sides of the transaction. As a consumer I know that I'm rarely truly happy with ... (PERIODICAL ARTICLE)
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