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Customer Relationship Management
Latest Issue:
10/01/2009
In This Issue
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1. Marketing to the Money Men
A wholesale provider of financial services tools finds a way to reach a better class of financial adviser. (PERIODICAL ARTICLE)
2. Marketing Campaign Optimization: Optimization for the Masses
When budgets get tight, marketers need to squeeze everything they can out of what's left. (PERIODICAL ARTICLE)
3. Can You Create a Viral Hit?
AS IF THEIR IOBS aren't challenging enough, marketers are now taking on the added stress of trying to develop the next viral sensation, the equivalent ... (PERIODICAL ARTICLE)
4. FEEDBACK
Intelligence in the Cloud GOOD INSIGHTS by Associate Editor Jessica Tsai on software-as-a-service business intelligence (SaaS BI) ("Intelligence in the Cloud," http://sn.im/0809tsai, August 2009). I ... (PERIODICAL ARTICLE)
5. The Final Steps Are Just the Beginning
HEADNOTE A successful social media initiative merely opens up future possibilities IN PARTS ONE and two- "First Steps Are Always Critical," April 2009; "The Next ... (PERIODICAL ARTICLE)
6. You Are What You Measure
HEADNOTE What do your measurements say about you? CAN WE measure how much has been written about metrics and measurements for customer relationships? There's obviously ... (PERIODICAL ARTICLE)
7. Create Your Own Upturn
HEADNOTE A shift from managing volume to managing relationships. FOR MANY companies today, reducing the cost of the back office - "doing more with less" ... (PERIODICAL ARTICLE)
8. Who Do You Trust About Trust?
HEADNOTE What to do with conflicting research from reputable sources With consumers getting better at blocking out blatant ads - despite having to do so ... (PERIODICAL ARTICLE)
9. Analytics Are Just the Ticket
HEADNOTE In-depth analysis of online activity helps Rail Europe get its Web operations back on track Americans are car people by nature. Unless they reside ... (PERIODICAL ARTICLE)
10. In Us We Trust
HEADNOTE REQUIRED READING Trust us.' It's a straightforward request co-authors Chris Brogan and Julien Smith pose to readers in their latest book, Trust Agents. But ... (PERIODICAL ARTICLE) | |
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1-10 (of 21) related articles
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1-10 (of 21) related articles
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