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Customer Relationship Management

Latest Issue: 06/01/2008

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In This Issue

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1. Best Practices for Killer E-Tailing HEADNOTE What do you really know about your ecommerce customers? Who buys what? Who leaves your site before they buy what they were looking for ... (PERIODICAL ARTICLE) 2. Connecting the Dots in B2B Sales and Marketing Consider AcmePro, Inc. AcmePro (a fictitious company) is a manufacturing company with consumer and industrial products, highly-regarded brands, and multi-channel distribution. Over the past four ... (PERIODICAL ARTICLE) 3. Cattle Call ... (PERIODICAL ARTICLE) 4. Fix the Problem, Not the Symptom WHAT'S LIKELY to make a customer loyal? One might justifiably argue that customers will continue to pay for a product or service as long as ... (PERIODICAL ARTICLE) 5. The Customer Module HEADNOTE After years of trying, CRM still hasn't got a single place to capture and analyze relevant customer data IS IT TIME to add a ... (PERIODICAL ARTICLE) 6. We Are What We Expect HEADNOTE Shifts in customer satisfaction need to take into account shifts in customer expectations IN FEBRUARY of this year, a brief flurry of news stories ... (PERIODICAL ARTICLE) 7. Innovation Can Be Scaled HEADNOTE Game-changing evolutionary insight may be sitting right under your nose IN TODAY'S challenging economic climate, creating a process to scale up innovation offers each ... (PERIODICAL ARTICLE) 8. Making Mashup Masterpieces HEADNOTE Business just got a little more hands on-and a lot more interesting It's rare that a day goes by without a consumer turning to ... (PERIODICAL ARTICLE) 9. Is SaaS Ready for Its Contact Center Close-up? HEADNOTE Software-as-a-service continues to catch on, but observers differ on whether the not-so-new business model is right for contact centers As the CRM market warms ... (PERIODICAL ARTICLE) 10. CRM: In the Public Interest HEADNOTE MARKET FOCUS: GOVERNMENT Government's technological future is beginning with service sites and outreach programs to serve constituents One of the first words that comes ... (PERIODICAL ARTICLE)
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