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Issue Date:
03/01/2008
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21. 3 types OF MULTICULTURAL CAMPAIGNS
IMAGE PHOTOGRAPH 1 THE TECHNIQUE: Targeted Most effective; directed to a specific audience; resonates on a more personal level. THE CAMPAIGN: In 2005, Verizon Broadband's ... (PERIODICAL ARTICLE)
22. No, you didn't!
HEADNOTE Some advertising campaigns seem like the best idea ever-until the complaints start rolling in. And yet some of the response still remains a matter ... (PERIODICAL ARTICLE)
23. The Longitude of Experience
HEADNOTE Reconsidering the life cycle of customer interaction NOT LONG AGO, I had the pleasure of speaking with Joe Pine. If that name sounds familiar ... (PERIODICAL ARTICLE)
24. CRM magazine Best Practices Series: Enterprise Marketing
As marketing has grown in complexity over the past decade, the demands on those in charge-the Chief Marketing Officers-have also increased to a point where ... (PERIODICAL ARTICLE)
25. Bringing Science to Sales
HEADNOTE Existing CRM deployments can help with mastering the art of the deal FACING FIERCE competition and heavy pressure to deliver continually improving results, many ... (PERIODICAL ARTICLE)
26. Re-shoring Contact Centers
HEADNOTE A rise in customer dissatisfaction with offshore contact centers has many companies looking to relocate closer to home IMAGE ILLUSTRATION 1 In the late ... (PERIODICAL ARTICLE)
27. NetSuite's Sweet Ride Takes Another Turn
HEADNOTE After what one analyst called a "painfully long" anticipation, the on-demand CRM vendor finally goes public The wait was finally over, but the moves ... (PERIODICAL ARTICLE)
28. The Operational Impact of Web Conferencing
IMAGE ILLUSTRATION 1 Sales and marketing are two hands that work in concert and - in the best of circumstances - march to the same ... (PERIODICAL ARTICLE)
29. SaaS X.O?
HEADNOTE The next wave of on-demand computing may just be another trendy "2.0" label Software-as-a-service (SaaS) has been around for a while-since the first application ... (PERIODICAL ARTICLE)
30. Using Online Communities to Gain Feedback
IMAGE ILLUSTRATION 1 Online communities offer a huge potential for building respondent panels that can be an invaluable source of feedback to customers, employees, partners, ... (PERIODICAL ARTICLE) | |
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21-30 (of 34) related articles
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