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Issue Date:
01/01/2008
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11. CRM Market Set to Double
HEADNOTE Recent studies predict the global CRM market will double within six years, and suggest explosive growth in CRM adoption across every segment-especially on-demand CRM ... (PERIODICAL ARTICLE)
12. Customers, Meet Your Makers
HEADNOTE MARKET FOCUS: MANUFACTURING HEADNOTE Thanks to increased adoption of CRM, manufacturing is putting things together Because manufacturers have little face time with the end ... (PERIODICAL ARTICLE)
13. LIKE PULLING OFF A BAND-AID
HEADNOTE REQUIRED READING Inertia is a powerful force in the business world, because change can be intimidating when jobs and dollars are on the line. (PERIODICAL ARTICLE)
14. Oh, Behave!
HEADNOTE IT'S NEVER EASY TO KNOW PRECISELY WHAT YOUR CUSTOMERS ARE FEELING-BUT YOU CAN CERTAINLY PAY ATTENTION TO WHAT THEY'RE DOING, AND BEHAVIORAL TARGETING CAN ... (PERIODICAL ARTICLE)
15. fine-tuning the channel
HEADNOTE THEY'RE NOT EXACTLY EMPLOYEES, AND THEY'RE NOT QUITE CUSTOMERS, BUT YOUR CHANNEL PARTNERS CAN BE EQUALLY IMPORTANT-AND YOU CAN'T JUST DIRECT THEM BY REMOTE ... (PERIODICAL ARTICLE)
16. in the network
WE POSED SEVERAL QUESTIONS TO MEMBERS OFUNKEDIN, A SOCIAL NETWORK OF PROFESSIONALS. HERE ARE SOME RESPONSES: Why should a company employ channel partners, and what ... (PERIODICAL ARTICLE)
17. the view from the other side of the fence
HEADNOTE All partnerships are fraught with conflicts and complications. Your channel partners don't have to love you - but they do have to feel as ... (PERIODICAL ARTICLE)
18. Listen Up!
HEADNOTE Just because your customers are calling in to an automated response line doesn't mean your script is automatically going to work. Designing a truly ... (PERIODICAL ARTICLE)
19. the master piece
HEADNOTE As unified data hubs go mainstream, here are six broad strokes to help you master the art of master data management Master data management-MDM. (PERIODICAL ARTICLE)
20. LET'S GET DIGITAL
Interactive, three-dimensional displays are just as good as, if not better than, having the real thing when showing customers new products. The physical presence of ... (PERIODICAL ARTICLE) | |
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