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Issue Date:
06/01/2007
In This Issue
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1. You Drive Intelligence
WE'VE WARNED our readers countless times that they shouldn't expect CRM software to be a business panacea. For the most part, the warning has worked-organizations ... (PERIODICAL ARTICLE)
2. FEEDBACK
IMAGE PHOTOGRAPH 1 Lo Conseguimos "HISPANIC MARKETING Goes to Universidad" (February 2007) illuminates a vital topic for U.S. businesses not focusing on the vast, growing ... (PERIODICAL ARTICLE)
3. We Can't Rewind, We've Gone Too Far
HEADNOTE Stop regarding video as another technological nuisance-video will achieve the CRM trifecta of lower costs, better service, and happier customers WHEN I WAS GROWING ... (PERIODICAL ARTICLE)
4. SAP LOSES VISIONARY AGASSI OVER CEO RIFT
Shai Agassi's resignation from SAP in late March triggered a major realignment of the SAP executive board and has left industry pundits and customers alike ... (PERIODICAL ARTICLE)
5. A Green Light for Marketing
HEADNOTE The onus is on marketers to go green through their actions, not their words, as consumers become more environmentally aware IMAGE PHOTOGRAPH 1 When ... (PERIODICAL ARTICLE)
6. Buying Into the Customer Experience
HEADNOTE MARKET FOCUS: E-RETAIL The retailers that focus on delivering a seamless customer experience have a markedly stronger chance of cultivating customer loyalty It's become ... (PERIODICAL ARTICLE)
7. Statistically Speaking
IMAGE ILLUSTRATION 1 * North American businesses will spend $23.9 billion in 2007 on business intelligence (Bl) and performance management (PM) solutions, according to an ... (PERIODICAL ARTICLE)
8. destinationCRM Dashboard
IMAGE ILLUSTRATION 1 * PRM Rides the CRM Tide Partner relationship management (PRM) is a crucial technology for any business that has indirect sales channels, ... (PERIODICAL ARTICLE)
9. MOVING BEYOND THE BUZZ
HEADNOTE REQUIRED READING In a consumer-driven world where social networking, MySpace, blogs, and podcasting rule, prepackaged and mass-targeted campaigns are dead; word of mouth is ... (PERIODICAL ARTICLE)
10. Dirty Little Data Secret
HEADNOTE CRM'S real truth requires enterprises to clean upreorganize-customer information with data integration solutions, Web-services technology that integrates data applications IMAGE PHOTOGRAPH 1 IMAGE PHOTOGRAPH ... (PERIODICAL ARTICLE) | |
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1-10 (of 27) related articles
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1-10 (of 27) related articles
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