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Issue Date:
06/01/2004
In This Issue
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1. AOL BUILDS VISIBILITY INTO MARKETING RESULTS
When it comes to tracking marketing performance, "you can't manage what you can't see," says Michael Murray, AOL's vice president of marketing infrastructure development. This ... (PERIODICAL ARTICLE)
2. The Bake-at-Home Version of CRM
HEADNOTE SOME COMPANIES STILL PREFER TO WHIP UP THEIR OWN CRM SYSTEMS-AND ARE HAVING SUCCESS DOING SO Two questions that have come up at several ... (PERIODICAL ARTICLE)
3. HELPING BROKERS CONNECT WITH CUSTOMERS
SAFECO IS A $7.4 billion behemoth focused on property and casualty insurance. According to Susan Davis, assistant vice president of Safeco's Sales Center, CRM is ... (PERIODICAL ARTICLE)
4. Hosting Hits Call Centers
HEADNOTE ASP AND TRADITIONAL CRM VENDORS ALIKE ARE IN A RACE TO CAPTURE SHARE OF THE HOSTED CONTACT CENTER MARKET The ASP industry is at ... (PERIODICAL ARTICLE)
5. Required Reading
When we've had too much to eat, our stomachs tell us that we're full. But when the demand for consumer goods has reached full capacity, ... (PERIODICAL ARTICLE)
6. Making Sense of Marketing Automation Options
HEADNOTE MARKET WATCH There are few industries as fragmented and confusing as the enterprise marketing automation industry. Take ISP powerhouse America Online, for example. AOL ... (PERIODICAL ARTICLE)
7. FEEDBACK
IMAGE PHOTOGRAPH 1 "Price has been driving orders, and even though "excellence in customer service" is provided, a penny is still a penny." CRM magazine ... (PERIODICAL ARTICLE)
8. Ensuring the Success of Insurance Companies
HEADNOTE VERTICAL FOCUS Ask a dozen people what they think about CRM in the insurance industry, and you're likely to get a dozen answers. Part ... (PERIODICAL ARTICLE)
9. Don't Get Comfortable
YOUR COMPANY is focused on customers, and you're seeing revenue growth as a result. That's great, but is it enough? If you become complacent with ... (PERIODICAL ARTICLE)
10. Secret of My Success
HEADNOTE At Master Lock, speeding information to customers is the key to growing sales IMAGE PHOTOGRAPH 1 Jim Johnson Diretor of information Services Master Lock ... (PERIODICAL ARTICLE) | |
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1-10 (of 22) related articles
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1-10 (of 22) related articles
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