Corporate Positioning
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Oztek Corp. of Merrimack has chosen Vital & Ryze
Advertising of...
Oztek Corp. of Merrimack has chosen Vital & Ryze Advertising of Manchester to conduct market research, develop product ... (PERIODICAL ARTICLE)
PRIVATE VIEW
For some time, we seemed to have been living in a world loaded with test tubes and toddlers. (PERIODICAL ARTICLE)
Branding Through Differentiation
To get ahead of the field, today’s competitive marketplace demands that business owners establish and develop a distinct ... (ARTICLE)
The National Association of Manufacturers.
The National Association of Manufacturers is losing one of its top lieutenants. Patrick Cleary, senior vice president of ... (PERIODICAL ARTICLE)
Road To Salvation?
When faced with customer and dealer dissatisfaction, not to mention a tough year at the pumps, what's an ... (PERIODICAL ARTICLE)
INTERACTIVE BYTES : Wellington's answer to Google's Adsense
This month's column is a scoop about Scoop. And as it is so bald-facedly self-interested I really ought ... (PERIODICAL ARTICLE)
XPR Moves to Bigger Space After Nabbing New Clients
HEADNOTE Quiksilver Hires Marketing Exec for Americas Brands; El Polio Playing Up Chicken Tamales MEDIA & MARKETING Newport ... (PERIODICAL ARTICLE)
Schmidt Is Edelman VP
Edelman has named Laura Schmidt vice president. Schmidt will be responsible for corporate positioning and developing integrated marketing ... (PERIODICAL ARTICLE)
What to Do When Marketing Goes Wild
Have your company's marketing initiatives wandered astray? Is the proverbial tail starting to wag the dog with respect ... (PERIODICAL ARTICLE)
Defining Your Market Position
Today's business landscape is being resized, reshaped and reoriented at an unprecedented rate. As someone who provides commerce ... (PERIODICAL ARTICLE)
Executive profile: Joice Truban Curry
Flipping through a catalog at San Diego State University, Joice Truban Curry saw that you could earn a ... (PERIODICAL ARTICLE)
Cymer Taps Equipment Veteran to Head Chipmaker Ops
Cymer Inc. said Wednesday that it hired Novellus Systems and Applied Materials alum Jim McGuire as VP of ... (PERIODICAL ARTICLE)
Tietex Interiors redefines its brand identity
High Point— When Tietex Interiors opens its Showtime showroom here this week it will unveil a new brand ... (PERIODICAL ARTICLE)
Lilly Management Group offers range of consulting in bedding
St. Charles, Ill.— Bedding veterans Ed Lilly and Susan Ebaugh will open a bedding consulting business here Jan. (PERIODICAL ARTICLE)
Yeon Joins FCBi as EVP, Managing Director
Hyo Yeon has been named executive vice president and managing director of FCBi, the interactive and direct marketing ... (PERIODICAL ARTICLE)
Communication agency leaders review what's new at
their shops.
ADFARM, CALGARY, AB by Kim McConnell, CEO Three key aspects of AdFarm's ongoing growth are performance leadership, greater ... (PERIODICAL ARTICLE)
Marketing: Ries & Trout's 22
laws.
Shortly after Charles Lindbergh became the first solo flier to cross the Atlantic, a second aviator named Bert ... (PERIODICAL ARTICLE)
Weber Exec Joins Racepoint
Racepoint Group said it has installed Ellen Fletcher as senior vice president, a new position, in which she ... (PERIODICAL ARTICLE)
The Future Is in Plastics, And Every Other Chemical
A typical marketing problem in a merger is how to create one corporate positioning out of two. (PERIODICAL ARTICLE) | |
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