Purple Beverage Company Signs with Morgan &Sampson USA.

Purple to Appear Nationwide on Major Store Shelves

FORT LAUDERDALE, Fla. -- Purple Beverage Company, Inc. (OTCBB: PPBV) announced today that it has been chosen by Morgan & Sampson as a new entry in its roster of well-known, well-respected household brands.

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Backed by an 87-year history of growth and service, Morgan & Sampson USA (M&S USA) represents a wide array of products ranging from pharmaceutical items to consumables. With nine offices nationwide and an additional office in the UK, M&S USA services some of the largest chains in the country, including well-known store giants Kroger, Safeway, Albertson's, Costco, Longs Drugs and many more national retailers. M&S USA's selection of products includes such household names as Kleenex([R]), Sunbeam([R]), Rival([R]), Bremner-Ralston([R]), RyKrisp Crackers([R]) and Remington([R]), and for these and other quality goods, M&S USA develops and implements retail placement strategies that maximize sales and economic returns for both the product manufacturer and the retailers.

"We are thrilled to be partnering with Morgan & Sampson USA as part of our national rollout strategy. They are undoubtedly one of the best and most respected consumer brand product brokers in the country," said Ted Farnsworth, Founder and CEO of Purple Beverage Company. "Along with their expertise in representing well-known brands that have been around for years, they have also been instrumental in launching new brands to the marketplace that soon become household names - a fact that excites us greatly. Although Purple has been available in select stores nationwide since the product launched in 2007, our goal has always been to bring this all-natural, healthy and fun beverage to consumers everywhere. Teaming with M&S USA means that Purple will now be as close to many consumers as the shelves of their neighborhood grocery store."

Chip Carter, Chief Executive Officer for Morgan and Sampson USA, added, "After watching Purple gain exceptional traction in the marketplace in such a short period of time, we are extremely excited to add a beverage of Purple's quality to our lineup. With the growing demand for all-natural, functional beverage alternatives, we are confident that the market is ripe for an enthusiastic Purple reception." For more information about Morgan and Sampson USA, visit www.morgansampsonusa.com/.