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Stamford, Conn.-Based Maker of Clam-Flavored Beverage Focuses on Core Market.

By Matthew Kauffman, The Hartford Courant, Conn. Knight Ridder/Tribune Business News

May 6--If it weren't for the tens of millions of gallons that people voluntarily consume every year, you'd swear the stuff was a Saturday Night Live joke: a bottled drink that combines tomatoes and spices "and a great clam taste."

Clams. Now that's refreshment!

Welcome to the improbable world of Clamato, which stands alone in the supremely narrow "seafood blends" beverage category.

Clamato has been around 35 years and it has shelf space in virtuall

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