marketing: packs & promotions.(Statistical Data Included)

Diamonds are forever a millionaire's choice

Compulsive snacking and compulsive viewing unite in September when The Jacob's Bakery begins its exclusive sponsorship of the `Who Wants to be a Millionaire' show on TV.

Marketing director Paul Cousins (pictured right) said: "As a big family brand, this is a good fit image wise."

The show which runs across 12 consecutive nights on prime time television will put the spotlight on five brands -- Twiglets, Jacob's cream crackers, Ritz crackers, Club and Family Circle.

Coinciding with this, the com