Green Mountain Coffee Roasters Celebrates the Season with Four Holiday Coffees.

WATERBURY, Vt. -- Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) today released four coffees designed specifically for the holiday season. Organic Joyful Season Blend, Holiday Blend, Spicy Eggnog and Gingerbread were created to complement the special foods and festivities that happen this

All four Limited Edition coffees are especially joyful because they are Fair Trade Certified(TM). Fair Trade guarantees small-scale farmers a fair price for their crop, so they can afford to invest in their farms, their families and their future. Joyful Season Blend is also certified organic, so the farmers received an additional premium for growing their excellent beans without chemicals.

"These coffees are specially crafted to enhance holiday moments," says Lindsey Bolger, Director of Coffee Sourcing and Relationships at Green Mountain Coffee Roasters. Holiday Blend brings together three coffees from the highlands of Central and South America to compose one harmonious chorus of flavors. Organic Joyful Season Blend is a perfect balance of light and dark roasts that becomes a celebration in the cup. Spicy Eggnog and Gingerbread are both flavored coffees that evoke pleasant memories of holiday treats.

To support the sale of these holiday coffees, participating retailers are displaying an array of appealing point-of-purchase materials, including description cards, Coffee of the Day signs, counter signs and more. The marketing materials also let consumers know that purchasing Fair Trade Certified(TM) coffees makes a real difference for small-scale farmers and their families.

"Fair Trade represents hope for cultural, economic and environmental sustainability," says Bolger. "And we think that's something worth celebrating."

Green Mountain Coffee Roasters' Limited Edition Holiday coffees are available nationwide from November 15-December 31. Most Limited Edition Holiday coffees are packaged in both ground and whole bean form, in 10 or 12-oz. bags. Several varieties are available in K-Cups(R), which are single servings of ground coffee designed for Keurig(R) Single-Cup Brewers.

More information on all of Green Mountain Coffee Roasters' coffees can be found at www.GreenMountainCoffee.com, or (800) 432-4627.

Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and offers over 100 coffee selections including estate, certified organic, Fair Trade Certified(TM), signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters(R) and Newman's Own(R) Organics brands. While the majority of Green Mountain Coffee's revenue is derived from its wholesale operations, the Company also operates a direct mail business and an e-commerce website (www.GreenMountainCoffee.com) from its Waterbury, Vermont headquarters. Each year the Company contributes at least five percent of its pre-tax profits to support socially responsible initiatives. Based on its performance, Green Mountain Coffee Roasters has been recognized for the past six years as one of Forbes Magazine's "200 Best Small Companies," for the past three years in the top ten on Business Ethics magazine's list of "100 Best Corporate Citizens," and for the past two years as one of the Society of Human Resource Management's "Best Medium Companies to Work for in America."