Making selection & service count: in the highly competitive environment of southern Arizona, the...

All most Americans know about Arizona is that it's home to the Grand Canyon and a reconstructed London Bridge. If they've visited, it's to the Phoenix metropolitan area, or maybe Tucson. The state is really a collection of diverse communities spread across vast distances that are often incomprehensible to those from the more congested East and West Coasts. It's an understanding of that simple fact, however, which has been the keystone in the two-decade long success of the Beverage House chain.

"What we try to do is design each store based on the community and location,