Games offer highest retail margins: big variation in video and DVD mark-ups. (Focus).
* Leisure software achieves highest retail margin of any entertainment software
* Catalogue and budget titles command higher margins than new releases
* Margins on PS2 games are more consistent across territories, but lower
* Local factors result in large variations in margins on DVD and VHS software
* In France and Spain, budget PC software offers twice the margin of new release DVD
* Maximum margins reflect those available to the larger, stronger retailers
Establishing any definitive truths about the retailer
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