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Consumer Behavior

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Definitions for: consumer behavior
Dictionary of Business Terms
consumer behavior

in marketing, understanding how and why consumers behave. An appropriate marketing stimulus is formulated based on customer personality and needs to prompt sales. Consumers adjust behavior to the marketplace based on internal needs and interpersonal factors.

Copyright © 2007, 2000, 1997, 1987, by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.

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Provides unbiased and practical research on consumer behavior trends and business practices on the Web to help devise guidelines for credibility. Promotes consumer awareness of important issues through information and ...

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