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Nordyne joins "Ol' Reliable" Maytag

By Murphy, Mike
Publication: Contracting Business
Date: Sunday, September 1 2002

MANUFACTURER PROFILE

The average consumer doesn't know a lot about Nordyne even though the company has been in business for more than 80 years. However, consumers do know the brands that Nordyne began licensing in 1997-- Frigidaire, Tappan, Westinghouse, Kelvinator, Philco, Gibson, and the

most recent, Maytag.

Perhaps not coincidentally, 1997 is the same year that the aggressive St. Louis company started chewing away market share from some larger manufacturing competitors.

Nordyne seems to have leveraged their anonymity quite well, and with sound guidance from the company's sales and marketing leadership. Vice President of Sales and Marketing, Dennis Kloster, explains, "Once every 12 to 15 years, consumers replace their heating or cooling appliance. They don't really identify with any of the typical HVAC brand names because they don't have to - the purchase doesn't happen often enough. We wanted brands that would remain top-of-mind. What better way to do that than to hitch our wagon to established, quality brand names that consumers see in their homes every day?"

In addition, make sure to read these articles:

  • Nordyne's Maytag HVAC line will include labor warranty
  • Nordyne, O'Fallon, MO, has secured the rights to manufacture and market HVAC equipment under the Maytag brand. Nordyne's Maytag-branded products will include an "ultra-premium" line, ......
  • What's your brand?
  • HEADNOTE Want to differentiate yourself in the marketplace? Try offering a brand that no one else can offer - yours. It's well known that one ......
  • Residential engineered systems
  • HEADNOTE This is part one of a four-part series on future trends of the HVAC industry Our technology is constantly changing, sometimes because of new ......
  • Nordyne Purchase of IMS Sales Finalized; Henriette to Lead
  • Nordyne has completed the acquisition of substantially all assets of International Marketing Supply, Inc. (IMS), a Miami based international HVAC products sales organization. The IMS ......
  • Nordyne is Ready to Set the Pace in 2006
  • Ready? Set? Go! Beginning this month, the HVAC industry changes. And Nordyne President David LaGrand says his company is ready to set the pace in ......
  • Westinghouse joins Nordyne family of brands
  • The Westinghouse name has joined the list of Nordyne brands. The Westinghouse product line will be marketed as one of Nordyne's premium residential and light ......
  • Nordyne Joins ISL's Roster of Preferred Vendors
  • Nordyne has been named a preferred vendor for International Service Leadership, Inc (ISL), a major provider of training and support services for HVAC dealers. "The ......
  • Nordyne honored for quality production
  • Nordyne was recently recognized by the Copeland Corporation for the exceptionally high quality achieved with HVAC products manufactured by Nordyne and using Copeland compressors. Copeland ......
  • Nordyne signs new distributor in Tennessee
  • Nordyne, O'Fallon, MO has added Dale Supply Company in Tennessee to its roster of distributors. Dale Supply Company is an independent distributor that has serviced ......
  • NORDYNE adds distributors in New York, Pennsylvania
  • Nordyne, O'Fallon, MO, has added Schmidts Wholesale, Inc. in Southern New York to its roster of distributors. Schmidts Wholesale will distribute Nordyne's Philco brand HVAC ......
  • Maytag
  • Maytag's Neptune drying center, a two-in-one laundry unit, makes it easy to care for delicate clothing at home.
  • Maytag launches new retailer scheme.
  • Maytag UK has launched a new training initiative. The Maytag Institute scheme is designed to focus on in-store training for sales staff in four categories; ......
  • Maytag
  • It's easy to keep track of food in Maytag's Ice2O French door, bottom-freezer refrigerator with special built-in organizers, a full-width deli drawer and a Beverage ......
  • Maytag.
  • Designed to speed up and organize the drying process, the Neptune Drying Center pairs a tumble dryer with an upper drying cabinet for 24.3 cubic ......
  • Maytag
  • Maytag gets revved up for this month's Daytona 500 with the SkyBox, which combines the convenience of a beverage vending machine with the comforts of ......