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Fight or switch?(includes related article on customizing production-built homes)(large-volume...

By Groves, Fletcher, III; Hollister, Michael E.
Publication: Professional Builder (1993)
Date: Wednesday, September 1 1999

A survey on the level of customization offered by large production house builders found that most large-volume housing developers opt to market model selection rather than customization to home buyers. A significant minority will make any custom changes requested by buyers so long as they start from a standard floor plan. Only a few are willing to work from a buyer's own plans. Regardless of their company's approach to handling requests from buyers for changes in their new homes, 63% of the respondents said it took two-three business days to get a non-standard change approved.

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