Building a reputation for fresh ideas. (Illinois custom builder Orren Pickell)

Orren Pickell, pres. of Orren Pickell Builders Inc. in Vernon Hills, IL, is a successful luxury house builder. However, he is aware of intense competition and works hard to improve and market his reputation. He does this by establishing a presence in more than one market, discovering new and innovative ideas, and providing customer service from start to finish. He also uses marketing strategies and promotional materials.

VERNON HILLS, ILL. - Forty-one-year-old Orren Pickell, president of Orren Pickell Builders Inc., Vernon Hills, has enjoyed success as a luxury home builder. As a