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49 home sales in one day.(LOTTERY SUCCESS)(Brief Article)

CROSSWINDS COMMUNITIES, HEADQUARTERED IN THE DETROIT area, recently enjoyed huge success with a lottery that resulted in 49 home sales in one day in its 727-acre, award-winning master-planned community, The Sanctuary, in Ovieda, Florida.

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While most lottery-style sales are used when demand far outstrips supply, Bob Kanjian, president of Building Solutions, who handles marketing and on-site sales for The Sanctuary, says, "We created a new twist on the lottery format whereby we actually created more urgency than had previously existed." T

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