Building the brand: a new study seeks to enhance propane's standing with homebuilders.

With rising oil and materials costs, weak winters and unsure economic times, propane retailers are always looking for additional sources of income.

Since there are already myriad products targeted to residential consumers, homebuilders have been the focus of recent industry market research study completed by the Propane Education & Research Council and Avant Marketing Group. The study provides data on perceptions the building industry has towards propane and what propane marketers can do to break into the builder market.

The research shows that the builder i