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CONSOLIDATION CHATTER

Builders talk back: In September, NAHB economists surveyed builders about their experience with industry consolidation and their reaction to those trends. Here's a sampling of what the NAHB found:

* 74 percent say a company's land inventory is "important

to very important" in mergers and acquisitions.

* 72 percent say the size of the market is "important to very important" in mergers and acquisitions.

* 64 percent say the profitability of the builder is "important to very important" in mergers and acquisitions.

* 82 percent plan to grow in their existing markets.

* 44 percent plan to expand in new markets.

* 5 percent plan to be acquired by another company.

* 3 percent plan to merge with another company.

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