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How to Effectively Market Your Construction Company

Interview with Patricia Block, Marketing Professional with Meridian Builders.
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I think it is primarily word of mouth. I mean, it is doing great work and using the projects and the individuals and companies that you are collaborating with on your ventures to truly spread the word and it is, you know, working with the architects or in this case some of the contributors that we have developed very close working relationships with, two in particular in two different environments and sustainable spaces. They have developed their own little kind of, you know, sub-niches, if you will, in the green building industry that we think going forward we are going to be able to get additional work through them and the projects that they are doing for, you know, other homeowners.

I think it is important to have a particular number of outreach programs in mind whether it is, you know, building a website that tells a good story about what you do and the services that you offer or getting ads, if you will, in magazines, you know, such as Sunset, or working with local online or even, you know, local newspapers and journals and calendars to share what we are doing about this project in particular.

Yeah, there are a number of ways we can reach out and get additional visibility for the project but again I think primarily that the tool that we look to and use is word of mouth. And it is all about relationships and collaborating with the right folks that are reaching out to the kind of people that we want to work with.

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