Women Projected to Control $1 Trillion - or 60% of the Nation's Wealth - By 2010

NEW YORK/PRNewswire/ -- Aggregate income of solo female consumers is up an estimated 17% from 1997 levels, according to The US Market for Solo Female Consumers, a new market research study published by Packaged Facts and released by MarketResearch.com.

According to the report, the economic influence of this demographic will continue to expand as a new generation of women, less wedded to traditional female roles, matures and achieves independence. Marketers have only scratched the surface of this explosive market that now claims an aggregate income of $166.1 billion, and with more and more attention focusing on this untapped sales source, information on how single women are spending their money and what messages they respond to is crucial.

The U.S. Market for Solo Female Consumers delivers an in-depth demographic profile of the 17 million never-married female consumers between the ages of 25 of 44 who have no children, including their consumer and shopping behavior, educational and employment patterns. The report explores the following markets, which have all seen a recent spike in sales to the solo female consumer: household shopping; home, auto, and electronics; travel, leisure, and fitness; financial management; and e-consumer.

"Solo females are not just young women biding their time until they find someone to settle down with," said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. "57% of single women currently own their own home, making it clear that women are now making the money that allows them to buy their own homes, plan their future financial security, and live fully independent lives."

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries and demographics, covering the U.S. markets and including information on global market trends and opportunities.

About MarketResearch.com
MarketResearch.com is the leading provider of global marketing intelligence products and services. With over 50,000 research publications from more than 350 top consulting and advisory firms, we offer instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. For more information, call Alison Williams at 212.807.2649 or visit http://www.MarketResearch.com.

SOURCE: MarketResearch.com, 11/13/2001
CONTACT: Alison Williams of MarketResearch.com, +1-212-807-2649, awilliams@MarketResearch.com
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