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Working Backwards to Create a Great Customer Experience
Want to turn your customers into committed partners? John Jantsch explains how.
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10 Inspiring Small Business Office Views
These 10 business owners enjoy awesome views the rest of us can only dream of.
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Your Credit Score: You Ain't Seen Nothin' Yet
The emerging "super credit score" and what it means for your ability to borrow.
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Consumer Electronics Show Means Business
There's no such thing as "consumer" electronics anymore, reports Harry McCracken from CES 2012.
Business Glossary
information acquired by a market competitor about the companies with which it competes. Competitive intelligence might include pricing, advertising strategies, names of clients, technical advantages and disadvantages, market strengths and weaknesses, and so forth. Competitive intelligence may be acquired from the competitor's customers (current and former), suppliers, former employees, stockholder meetings, industry associations and trade shows, trade journals, newspaper articles, research studies, or advertising copy. When gathering intelligence, the marketer must be careful to avoid unethical or illegal methods such as using a job interview or bribery to elicit information from a competitor's employee. The marketer's sales force is usually a prime source of competitive intelligence and should be trained to recognize and report this information. Competitive intelligence can be purchased from companies such as

