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Turn busy competitors into your business' best source of referrals.

By EISEN, JERRY
Publication: Everett Business Journal
Date: Friday, June 1 2001

The problem: Cold-calling on customers isn't yielding results. Is there an easier way to market my business?

The scenario: When Susan Rial started her private investigation firm she did her research.

She tracked down the names of attorneys who work in criminal law at the library and found the names of other attorneys through the Snohomish County courthouse.

Then she sleuthed out her market and found only two other investigators in Snohomish County who do similar Work. Rial quickly established rapport with one of those investigators.

Ri

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