AllBusiness.com’s Sales Advisor Keith Rosen interviews David Thompson, author of Sales 2.0 for Dummies.

Keith Rosen: Dave, thanks for joining us. So, how does Sales 2.0 differ from Sales 1.0?

David Thompson: Well, so Sales 2.0 obviously plays off of the idea of Web 2.0 and so it really is about sales before the web and sales after the web. And what’s happened is the old model of jumping on a plane, hopping on a plane and going to pitch your very expensive product to a, you know, a high-paying customer far away and paying a lot of money for that is giving way to a much more targeted form of selling and marketing that’s all web-based and it allows sales reps to interact and close customers online and attract those customers to their website online and then be able to make a lot more money in a much more higher-volume, higher-velocity model than the old hop-in-the-plane model.