NetMarquee Chosen by ILINC to Leverage DirectMarketing Power of the Internet.

NEEDHAM, Mass.--(BUSINESS WIRE)--July 26, 1999--

ILINC (http://www.ilinc.com) has selected NetMarquee Inc. (http://www.netmarquee.com) to promote its Internet learning software through Internet direct marketing.

NetMarquee is a leading Internet direct marketing agency for major organizations

The ILINC Web site will incorporate NetMarquee's Internet direct marketing technologies and tactics for turning prospects into customers. Visitors' responses to specific Web site content will enable ILINC to identify those who are genuine prospects and judge where they are in the buying cycle. Based on this information, ILINC will send highly targeted, monthly e-mail offers to encourage return visits--designed to build stronger relationships with prospects and lead to increased sales. LearnLinc prospects will gain valuable knowledge about online learning as they participate in the qualification process.

"The program will demonstrate how use of the Internet as a direct marketing platform can 'deliver' for a fast-growth technology company," said Paul R. Baudisch, president of NetMarquee. "The online learning market is expected to triple in the next year and we intend to drive a large portion of that market to ILINC solutions."

"Many corporations are seriously evaluating Web-based training to deliver superior results and cut costs," said Norm Ainslie, ILINC marketing manager. "NetMarquee has the experience to help us define the role of instructor-led online learning as part of a total solution for these prospects through aggressive, highly targeted Web marketing."

About NetMarquee

Founded in 1994, NetMarquee Inc. of Needham, Massachusetts, is an Internet direct marketing agency that integrates interactive content and leading-edge technology with direct response marketing techniques. Among its clients are Microsoft, Symantec, NEBS and EntreWorld (from the Ewing Marion Kauffman Foundation). More information about NetMarquee can be found at http://www.netmarquee.com or by calling (781) 433-5890.

About ILINC

ILINC (Interactive Learning International Corporation) is the creator of the award-winning LearnLinc software for instructor-led online learning. The company develops solutions for Fortune 1000 and Global 2000 companies and universities that maximize learning quality using a live, interactive virtual classroom embracing multimedia and Web-based courseware. ILINC customers include Office Depot, Aetna US Healthcare, Lucent Technologies, Chrysler Financial, Kent State University, Computer Associates, and MCI WorldCom. More information about ILINC can be found at http://www.ilinc.com or by calling (518) 283-8799.

LearnLinc(TM) is a trademark of ILINC. All other brand names, product names, or trademarks belong to their respective holders.