A More Pleasant Approach to Selling

Sometimes we think of selling as a 'pushy' process. Like the used car salesperson or the 60 second product pusher on TV commercials. But it doesn't have to be that way. Selling can be a natural process when you start to consider the fact that selling is more about solving a problem than pushing something that someone doesn't want. Escape from Cubicle Nation has a great piece on the subject of selling without being sleazy.

The best sales pitch is an explanation — a no-pressure conversation with your prospect showing them that you understand their problems and offering them what you truly believe to be the best solution. (Read the rest of the article here).

When you look at selling from the perspective of solving a problem, it suddenly becomes a much easier proposition (and a far less stigmatized one). When you consider selling a service, it really is about solving a problem anyway. For example, if you are a Pampered Chef rep, you are solving the problem of locating high quality, durable, versatile cookware.

This approach to selling will leave out the boastfulness and arrogance of a "typical" pitch heavy salesperson. This approach will show the value to the client/customer and will get past the need for any kind of script. Isn't that a more pleasant approach to selling?