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Richardson: The thing about confidence is if you don’t believe in what you’re selling, if you don’t believe in your products and services, why would anyone else? So that’s the first point, is that you really need to believe in your products and services. Confidence is like the number one key in terms of being successful because it’s part of the foundation of success in selling. So think about your body language. Think about your face, your facial expressions and your enthusiasm. Your enthusiasm will set the tone because if you’re excited about something, I want to hear more about it and when you’re not excited and it’s a big drag, no one will want to purchase from you. So keep that in mind in terms of when you’re talking on the phone, when you’re writing an e-mail, whether you’re following up or you have a face-to-face meeting -- that your connection, your attention, your enthusiasm and your energy will help with your confidence and it will help you with success in selling.